Designing Brand

I was commissioned to create the sequence of images depicted above, by Ewan Leckie, from My Creative (agency), to drum up interest for the upcoming release of Braw Liquor Club, before its original launch (November 2021).

The 3d visuals were used for marketing purposes on numerous social media platforms and websites.

Once Braw Liquor Club was finally released, additional images were added to their marketing campaign by, My Creative.

I am currently working on the their next batch of 3d marketing images to be used in their marketing/sales campaigns. They will be generated using my New real-time Unreal Engine rendering App, to enable the client to instantly generate thousands of high resolution renders per hour, from different camera angles, with options to change colours, lighting and much more with a click of a button . This way, the client will have full autonomy at their finger tips and never run out of new content (images/animations) to use in their social media platforms.

My Creative produced a full brand identity and label system that reflected the misologists craft when layering flavours and spirits together to create a delicious cocktail. These flavour profiles were then used to depict Scottish landscapes in layers of colour forming a mountain range or seascape. Linking the product and source directly to the brand. A simple but iconic sun shape was adopted into the brand then hole punched out of each label and drinks card. Framing the liquor as a jewel in the label and throughout the brand.

I hope you like the final result.

Kind Regards

Jamie
https://jamiecardoso-mentalray.blogspot.com/2022/03/designing-brand.html